VSCO girls themselves are often mocked as being basic, because they cling so strongly to certain brands and social media trends. These videos often included the YouTubers' search for VSCO girl-appropriate accessories, including Fjallraven Kanken backpacks, metal straws, and flashy scrunchies.īecause VSCO girls are predominantly white, thin, and affluent, and they've adopted slang (like sksksk and "And I oop") that originated in other online communities, reporters and critics have often called the VSCO girl trend exclusionary. The app's filters made it easy for these teens to portray their lives as "beachy," "effortless," and "laid-back." As the VSCO girl trend grew more popular, a number of female YouTubers began creating "transformation videos" detailing their transformations into VSCO girls. Show All VSCO 12.6 Instagram 3.4 Scrunchie 2.3 New York (magazine). For example, they often carry reusable water bottles as a style statement, and carry their favourite things in a basic backpack rather than collecting shopping bags. What Does It Mean to Be a VSCO Girl Its more than a water bottle and scrunchies. They embody a kind of modern California cool, all combined with a strong sense of caring about the environment.
The VSCO girl movement was started by teen girls who edited and posted photos to their Instagrams using the VSCO photo-editing app. VSCO girls could be seen as the e-girl’s preppy sisters. VSCO girls are a group of female teen Instagrammers and TikTok users who are known for wearing scrunchies, wielding Hydro Flasks, and expressing their desire to "save the turtles." They began appearing on Instagram and other apps in 2019, dressed in largely similar oversized t-shirts, crop tops, and Birkenstocks.
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